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"The countdown has officially begun for Christmas; here at The Cheshire Watch Company. We are exceptionally excited for the Christmas festivities, especially since this is our first Christmas in Wilmslow."

"Rolex was founded by Alfred Davis and his brother-in-law Hans Wilsdorf in London England in 1905. In 1919 the pair moved Rolex to its base where it stands today in Geneva, Switzerland. They relocated to Switzerland due to the wartime taxes levied on luxury imports as well as the export duties on the silver and gold used in the watchcases, which was driving costs too high. The brand name Rolex was said to be Wilsdorf's idea, as he wanted an easy to pronounce name and he believed that Rolex was onomatopoeic, sounding like a watch being wound. With it being easily pronounceable in many languages and short enough to fit on the face of a watch, and so the brand name was born."

"Patek Philippe & Co. was founded in 1851 in Geneva and the Vallee de Joux by Antoni Patek and Adrian Philippe. It is considered by many experts as one of the most prestigious watch brands in the world. And counts Pope Pius IX, Queen Victoria, Victor Emanual III of Italy and Christian IX of Denmark as past owners of a Patek Philippe  watch."

The Anniversary of an Icon

A lot can happen in the space of twenty years with success not a guaranteed certainty. The Hanson Brothers had topped the charts in 1997 with "Mmm Bop", and Steve Jobs returned to run Apple Computers and we all know how these two different stories turned out.

1997 also saw Audemars Piguet introduce the Royal Oak Chronograph into their collection for the first time in what would be an extremely well thought out choice.

Pushing the Boundaries

Part of Human Nature is to push things as far as we can possibly beyond our own understanding, curiosity will never get the better of us and it would seem Panerai are no exception to that rule. 

It has almost become part of the ritual every January not only to see what new models Panerai will be releasing but also what new technology will be introduced to the world. This year has seen the further development of the Carbotech material we saw last year, with a few slight tweaks here and there and have now been brought the LAB-ID PAM00700 before us.